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Studio

B.A.R.D

Exhibition stand for the presentation of student works at the EuroShop trade fair in Düsseldorf

Hardfacts

Photos
Clemens Müller

Client
Hochschule Düsseldorf

Year
2017

Location
Dusseldorf

Rubric
Trade Fair Stand

At EuroShop, the world's largest trade fair for POS and retail design, 25 different packages for the invisible product - the Bachelor of Retail Design - were exhibited. Basic elements of food retail were analysed and presented in a collection of 15 books. The exhibition stand imitated a shop and was optically extended from three to six meters in depth by a large mirror wall.

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